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However, it's sadly only a lot of jargon for the majority of the people who hear it and use it in order to communicate their thoughts. Just what is digital marketing and what part of it's vital for the business person? Online Marketing is simply marketing of your products or services onto digital platforms so as to hold onto your loyal customers as well as increase your reach new possible target audience swiftly. That's it. That's what Online marketing is. There are some further questions which require attention to solve your own confusion; for example: Is electronic marketing the same as societal media marketing? The solution is yes. Digital / Internet advertising is a larger concept as compared to social networking advertising in the sense that, all social networking platforms can be found digitally i.e. via the internet. However, there are other platforms which come under digital marketing apart from social media marketing. Which are the concept